Category: Gender

Gender difference in running motives

Our Big Running Survey collected data on almost 3,000 runners’ behaviours, preferences and motivations. One of the most striking things that emerged from the analysis was the big difference between male and female runners’ motivations for participating in the sport. This is shown in figure 1, which depicts the percentage difference between the two genders’…
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Are women less competitive than men?

Taken at face value, our Big Running Survey data suggests that women are indeed less competitive than men. Only 16% of the women surveyed reported a strong motivation to do well in races compared to 30% of men. And taking part in races – one potential measure of a competitive leaning – was more common…
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