Month: June 2019

Gender difference in running motives

Our Big Running Survey collected data on almost 3,000 runners’ behaviours, preferences and motivations. One of the most striking things that emerged from the analysis was the big difference between male and female runners’ motivations for participating in the sport. This is shown in figure 1, which depicts the percentage difference between the two genders’…
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Follow the money…

One of the great appeals of running is its accessibility. Most of us can run – at least for a minute or so – and most own a pair of shorts and a t-shirt. Really the only thing you might need to buy before you can get started is a pair of trainers, although barefoot…
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